Calls go unanswered
When the team is with a client or away from the phone, a useful inquiry can disappear into voicemail.
MacAsh Mortgage Front DoorFor mortgage loan officers
The AI front desk built for mortgage loan officers.
Give website visitors and missed callers a useful next step, then hand the conversation back to your licensed team. MacAsh combines a managed workspace, approved education, website chat and overflow-call coverage in one focused system.
- $299/moFounding 10
- 1 local numberIncluded
- 100 minutesAI voice monthly
- Human approvedBefore go-live
Standard setup included. Billing begins only after your team approves the configured front door and it goes live.
MacAsh handles approved education and inquiry capture. Licensed professionals handle rates, eligibility, products and mortgage advice.
The response-gap problem
A missed call should not become a lost relationship.
Small mortgage teams cannot answer every call or website question immediately. MacAsh creates one controlled front door that responds, educates, captures the inquiry and hands it to the licensed team.
Web visitors drift away
A static site explains the company but rarely gives a visitor an immediate, safe next step.
Tools stay disconnected
Contact history, education, follow-up context and handoffs should live in one managed workspace.
The founding offer
One practical AI front door for one mortgage team.
A managed system for the first response and human handoff—kept deliberately narrow so it can be reviewed, tested and useful.
MacAsh Client Growth Workspace
Powered and managed by RevStack, one branded workspace keeps contacts, conversations and handoffs organized for the team.
Education landing page
One branded homebuyer or investor page, with up to four calculators validated before customer go-live.
Website chat capture
A bounded assistant answers approved educational questions and captures a reason for the inquiry.
Overflow call safety net
If the primary line is not answered, a configured AI route can respond and prepare a licensed-team callback.
Human handoff
Every route ends at a customer-approved licensed human contact or consultation destination.
Activity view
After validation, reporting shows inquiries and handoffs without pretending activity equals revenue.
Try the boundary
See how the front door helps—and where it hands off.
Choose a fictional visitor question. This safe preview uses no live AI, does not collect data and shows the behavior we configure and test for a customer.
MacAsh website assistantIllustrative
Hi—I’m an AI assistant for a fictional mortgage team. I can explain approved general information and help you reach a licensed person. I cannot quote rates or determine eligibility.
Fictional preview · no message is sent or stored
How launch works
Four controlled steps. Your team approves the result.
Map the front door
Choose one audience, one page and the website/call response gap to solve first.
Approve the boundaries
Confirm brand, approved answers, disclosures, contact fields and the licensed-human destination.
We configure and test
MacAsh builds the workspace, page and assistants, then tests with fictional—not borrower—scenarios.
You approve go-live
Nothing activates and billing does not begin until your team accepts the configured experience.
Founding 10
$299 / month
Month to month for one team, one public brand, one location and one approved front-door system.
Request a private demonstrationStandard setup is included for the first ten accepted teams. No live checkout; we confirm fit and usage boundaries before asking for access or payment.
- One MacAsh Client Growth Workspace powered by RevStack
- One education/landing page if needed
- One website chat capture path
- One missed-call/overflow voice path
- 100 AI voice minutes per month
- Up to four calculators, each validated before go-live
- One licensed-human handoff and activity view
Clear boundaries
Technology explains. Licensed people advise.
MacAsh Platform is B2B technology and professional education. It is not a lender or mortgage broker and does not offer, arrange or underwrite loans.
Included in the front door
- MacAsh Client Growth Workspace for one team, powered by RevStack
- Customer-approved educational content and chat answers
- One website capture and one overflow-call path
- Fictional-scenario testing and human handoff
- Bounded activity reporting after validation
Not included in the $299 plan
- Rate quotes, eligibility or prequalification
- Loan or product recommendations
- Applications, underwriting or credit decisions
- Sensitive borrower data or financial documents
- LOS migration, database reactivation, bulk outbound or lead resale
- More than one brand, location, audience or front-door path
- Custom domain/custom software or unmetered usage
- Guaranteed traffic, leads, applications, closings or revenue
Professional education add-on
Train the team before adding more automation.
The planned Mortgage AI Operator workshop helps broker owners and teams map repeated education and response gaps, define safe human handoffs, measure outcomes and evaluate technology vendors.
Ask about a team workshopWorkshop scope
- Identify repetitive, low-risk education work
- Separate useful automation from licensed judgment
- Design human escalation and approval paths
- Build an AI/vendor evaluation scorecard
- Create a 30-day test with clear stop rules
Professional development only. This is not NMLS continuing education, legal advice or compliance advice.
Questions
Know what you are buying before a demo.
Will this generate leads?
The front door gives your existing audience and referral relationships a useful experience with a clear way to reach your team. MacAsh does not guarantee traffic, leads or revenue.
Does it replace our LOS?
No. MacAsh includes a managed inquiry workspace, but it does not replace or migrate your loan origination system, pull credit or take a mortgage application.
Can it tell someone which loan to choose?
No. MacAsh can explain approved general concepts and capture an inquiry. Rates, eligibility, products, applications and advice stay with licensed professionals.
Do we need to buy a separate AI subscription?
No. The founding plan includes the stated bounded usage. We review actual usage before recommending any subscription change.
What does the call feature do?
It is an overflow safety net, not a replacement loan officer. When the configured primary line is not answered, it can provide approved general information, capture contact details and prepare a licensed-team follow-up. It does not quote rates, prequalify or take a mortgage application.
When does billing start?
Only after your team approves the configured front door and it goes live. There is no self-serve checkout for the founding cohort.
Request a private demonstration
Show us where an inquiry gets lost today.
We will map one focused website or missed-call path before asking for access or payment.
- One mortgage business and one public brand
- One website-chat and one overflow-call path
- Fictional demonstration—no borrower data
- Human fit decision before provisioning